Photo… Video… Whatever. Foreground, background, focus… Do we need movement in this shot? Actually, can I have you move 3 inches to the left? Aaaand back 1 little inch, good. OK, I’m going to move gimbal up and match the movement of the product. When I get to 1 lift the drink and take a sip. 3-2-1… aaaand place it back on the table. Nailed it!
I'm analyzing this bio like each and every shot.
Great imagery can be effortless, but let's be honest... When it comes to business, most of the time we're massaging it.
Light manipulated, stage set and everyone on the same page moving as one. Not every interviewee is perfect. Not every sample product is pristine. It’s my responsibility to help anyone I’m working with elevate their game. People, products and services need to be showcased at their finest while adhering to crucial business realities.
Those involved in event production know, even when the I's are dotted and the T's are crossed, the unexpected can happen and things can get stressful.
Video and photo production can take many forms. It can take shape as a process of highly collaborative event creation. In other projects success can come from sharp observation of natural events. Either way, challenges will exist. Through it all, let’s remember we are lucky enough to be engaging in this creative pursuit together. Let us enjoy the process and keep things light, provide solutions, and reap the fruits of our positive attitudes together.
Every project is an opportunity to push ourselves and create beautiful imagery that supports powerful stories.
Our commitment is to create the highest quality content we can no matter the circumstances. Whether creating high level directed commercial content or one man band coverage, our best is the expectation, {always.} Not just because It’s the right attitude to have, but because this is what we love doing. Each project is unique. Adapting to challenges and capitalizing on visual opportunity is what drives our creative spirit.