I was lucky enough to film this global brand video and hype reel in South Africa and Southern California. By shooting, editing, and developing the graphics with Dan Darling for this piece, I was able to figure out interesting ways to quick-cut lifestyle, food, and product shots together in a way that feels seamless. This piece was displayed around tradeshow booths, helping to attract large retail buyers looking to bring powerful new brands into the fold. The reception was better than expected and new accounts were opened at a dramatic pace.
June 8, 2018