The intricacies of making a stainless steel product look good outdoors requires some serious know-how. The brightness of the reflections are so drastic that it has the ability to ruin the images. Every smudge and imperfection is amplified 10-fold. With a team, we manipulated the light with 12×12 frames with diffusion, black flags, HMI lights, and more. Mixing quality light with the high dynamic range of modern cinema cameras we were able to make the grill look spectacular. Ecommerce product videos need to look as good as possible. With online buying becoming such a large part of people’s purchasing habits, this may be the only interaction that the buyer will have before the purchase. By scripting features and benefits into the video and giving the viewer all the information they need, the trust is built and the purchasing decision is made easier.