At the troubling realization that business was going to be paused and the lives of Temecula and Riverside County citizens were going to potentially be changed forever, Pechanga swiftly took action, donating their food from the resorts many restaurants. I did a public relations style video for distribution on social media and also edited together an EPK (Electronic News Package) for use on television stations around Southern California. The post just on Facebook received over 120k views and 910 shares. This is an example of the good that can come from an excellent organization doing extraordinary things while making sure the world has an opportunity to see behind the curtain what the company really stands for.
In the wake of our temporary closure due to COVID-19, we are donating nearly $100,000 worth of food to local charities. We stand together during this unprecedented circumstance. 💛http://blogs.pechanga.com/newsroom/closed-for-business-for-covid-19-safety-pechanga-resort-casino-donates-nearly-100000-worth-of-food-to-local-charities/
Posted by Pechanga Resort Casino on Thursday, 19 March 2020