I present to you, On the Rise Bakery, a unique brand driven by its commitment to a core set of values. We shot this piece in one day on my Canon t2i with the help of a group individuals who believe in the same core values that On the Rise stands for. With the help of a solid crew as well as the help from several other local businesses, we were able to capture the essence of the brand in a critically small time constraint. In the edit bay I pulled together the piece with flow and specialized techniques such as color grading, voiceover effects, shot adjustment, and stabilization. Overall I would say this project was a big success for both myself and the client.
January 27, 2014